Today's been lots and lots of meetings in Goteborg. First, we sat down and worked everything out concerning the fashion shows in the U.S this spring and summer. Me and my business partner Andreas are really excited about this opportunity for us, but also to be able to bring this system to make nice clothes …
LegaWear joins ABILITIES EXPO in the U.S.
Now it's official! LegaWear will join the Fashion Showcases in the Abilities Expos all over the United States in 2009. The shows are hosted by Chloe Magazine. We will be in New York in April, Anaheim in May, Chicago in June and in Atlanta in November. This is the frontpage of chloemagazine.com We will show …
Enhancing the Quality of Life
Tomorow, LegaWear is officially taking a huge step towards the international market. I can't reveal it now, but here's two of our new posters: Our new tagline will be ENHANCING THE QUALITY OF LIFE More on this tomorrow!
First competition in 9 years
I didn't think that it would be that hard. 50 m freestyle. 9 years ago I did 2.000 meters per training session. So, last year I promised to swim during the 10th year anniversary of David Lega Cup, a swimming competition for all children, disabled and the rest together. It's really a unique competition, it's …
Never Surrender pics
Saturday afternoon, and I just got back from Goteborg Open, a competition for disabled children, where LegaWear and the Penguin Collection are sponsors. I really enjoy that competition, it was my first one, when I was 8 years old in 1981. Here are some more pics from the fashion show saturday: Harald Treutiger and Håkan …
Last minute preparations
It usually doesn't matter how prepared you are, there is always something to do the last minute. Tomorrow, we launch the fashion show, me and Therese, owner of GreyZone. 300 people, lots ofmedia and celebrities will come to see our new designs and celebrate the release with us. I will try to update the blog …
Preparing for the fashion show
2 Days Left The preparations are soon finished. But the anticipation is at an extremely high level. In some ways, it feels like when I was competing. To get ready, and to be as prepared as possible, because whatever I do, I always want to do my best. And this is no exception. Right now, …
Stop the presses!
This afternoon, I sent out a press release together with Therese Albrechtson regarding the LegaWear and GreyZone cooperation that I mentioned before in a previous post. Together, we announced a fashion show we will host in Goteborg the 20th of november. We also announced that this is the first step of more collaborations to come! …
Never surrender
LegaWear and Greyzone coop Today was a long day with meetings concerning a fashion show that LegaWear will host together with Greyzone of Sweden on the 20th of November in Goteborg, Sweden. It is a big step, it marks the first step of cooperation between me and Therese Albrechtson, an amazing and inspiring young entrepreneur …