Den sista tiden har vi jobbat riktigt hårt med LegaWear inför den sista mässan i USA för 2009. På torsdag åker jag och Andreas till Atlanta för Abilities Expo. Riktigt spännande, jag har inte varit där sedan 1996 och mitt första Paralympics. Jag kommer aldrig att glömma den simhallen. När vi nu åker dit igen …
Los Angeles and the Queen
It's been a fascinating weekend with Fashion Shows in Los Angeles followed by the 20-year old celebration of Ågrenska in presence of HRH The Queen of Sweden. We flew to Los Angeles Thursday to take part of the second of the four shows in the U.S this year. The Abilities Expo was held in Anaheim …
New LegaWear Commercial
We finally completed our new film from the Chloe Magazine Fashion Showcase in NYC a few weeks ago! A big thank you to: Lt. Ian James Brown, Kimberley Barreda, Scott Chesney, AJ Brown and Santina Muha for being our models and participating at the show. Also, thank you so much to the three Chloe Musketeers: …
Wheelchair pit-stop
Tomorrow, we leave for New York and the Abilities Expo where we launch LegaWear to the U.S. market! It's been a busy week, because we launched another idea today, Lega Travel. So I am gonna get a good night's sleep 🙂 And it is a lot to do before travelling that kind of distance... not …
LegaWear updated
Finally, we have made better pictures for suits and measurements on legawear.com! The old ones were pretty unclear and it was hard to know exactly how to do your measurements correctly. Now it should be a lot easier 🙂 Check it out on the site!
Wellness success
A quick update from the Wellness Expo! Crowded, inspiring and lots of fun 🙂 working with Therese from GreyZone is always great and motivating. Here is a pic from the expo and one of Therese getting stuck with her finger in our stock room door! She stood there for at least 5 minutes 🙂
Penguin T-shirts and Wellness
Today, me and Therese Albretchtson from GreyZone stood all day at the Wellness fair in Goteborg. We have an exhibition and sales of LegaWear and GreyZone all weekend! It feels great to work together with her, she is an amazing role-model and friend, recent winner of Europe's Best Young Entrepreneur by BusinessWeek. Check her companies …
Penguin T-shirts at Wellness fair!
LegaWear and GreyZone will have a store during the Wellness fair in Goteborg this weekend, Friday to Sunday! Here you will be able to look at and buy items from LegaWear including the all new Penguin T-Shirt collection and jewelry from GreyZone. I will also hold a lecture during Wellness on Sunday at 3. Both …
Penguin T-shirts in stock again
Finally, I have received new T-shirts from the Penguin Collection of LegaWear. Sorry for the delay, but now you can buy them again from the LegaStore.
Preparing the U.S. Tour with LegaWear
With only two months to go before the first fashion show in New York for LegaWear, me and Andreas sat down and took a full day of preparing our ads, pics and models. We really do want to be as prepared as possible since we know that so many Americans are getting interested in the …