It's been a fascinating weekend with Fashion Shows in Los Angeles followed by the 20-year old celebration of Ågrenska in presence of HRH The Queen of Sweden. We flew to Los Angeles Thursday to take part of the second of the four shows in the U.S this year. The Abilities Expo was held in Anaheim …
New LegaWear Commercial
We finally completed our new film from the Chloe Magazine Fashion Showcase in NYC a few weeks ago! A big thank you to: Lt. Ian James Brown, Kimberley Barreda, Scott Chesney, AJ Brown and Santina Muha for being our models and participating at the show. Also, thank you so much to the three Chloe Musketeers: …
Preparing the U.S. Tour with LegaWear
With only two months to go before the first fashion show in New York for LegaWear, me and Andreas sat down and took a full day of preparing our ads, pics and models. We really do want to be as prepared as possible since we know that so many Americans are getting interested in the …
Success for Never Surrender
After months of preparations, yesterday we finally launched the new "Penguin Collection" by LegaWear! Together with GreyZone, we hosted a unique event with live music, celebrities, media and champagne. About 300 people were specially invited to this evening, on STUDS in Goteborg. Since we still are dealing with the aftermath, shipping products and closing up, …