I am in Stockholm for a day with Hello Sweden, sponsor group for many of Sweden's top athletes. Since I arrived early, I had the time to eat lunch with and listen to Jenny and Susanna Kallur, two of the world's best athletes. Susanna Kallur is the current World Record holder on 60m hurdles. Together …
Staying positive?
Last flight before the Holidays Today was my last day working in Stockholm before Christmas. I did a lecture for AXA Sports Club, http://www.axasportsclub.se, who works a lot with healthy food marketed through famous Swedish Athletes. One of their most famous stars is Susanna Kallur. I believe that this is a great way to market …