Never Surrender pics

Saturday afternoon, and I just got back from Goteborg Open, a competition for disabled children, where LegaWear and the Penguin Collection are sponsors. I really enjoy that competition, it was my first one, when I was 8 years old in 1981.  Here are some more pics from the fashion show saturday: Harald Treutiger and Håkan …

Success for Never Surrender

After months of preparations, yesterday we finally launched the new "Penguin Collection" by LegaWear! Together with GreyZone, we hosted a unique event with live music, celebrities, media and champagne. About 300 people were specially invited to this evening, on STUDS in Goteborg. Since we still are dealing with the aftermath, shipping products and closing up, …

Do we appreciate those who support others enough?

This evening's lecture was in Goteborg, for the district of Härlanda, that encourages their young coaches and leaders for children in a remarkable way. They selected 6 young coaches and gave them a small scolarship/contribution/reward to their own career to encourage them to continue being role models for younger children. After the ceremony, I had …

Calm weekend

This became one of those relaxing weekends before the storm. Next week is going to be extremely hectic, preparing for the fashion show that we host on Thursday evening. I really look forward to it! It always feels good, when something that you have been preparing for, for such a long time, really closes in. …

Empty gate

It doesn't happen often, but sometimes things happen that you can't do anything about. I was supposed to catch a plane this morning to go to Sundsvall for a lecture, but after waiting over an hour for the delayed flight, I realized that time was running out. I was going to miss my connecting flight …

Stop the presses!

This afternoon, I sent out a press release together with Therese Albrechtson regarding the LegaWear and GreyZone cooperation that I mentioned before in a previous post. Together, we announced a fashion show we will host in Goteborg the 20th of november. We also announced that this is the first step of more collaborations to come! …